About Rob

Professional Experience Highlights
Rob's professional background covered over 30 years in the Healthcare/Managed Care Industry.  These positions include senior management with Blue Cross of California, Blue Shied of California and CEO of California Foundation for Medical Care (CFMC).  CFMC is a statewide physician based/governed PPO (preferred provided organization) and delivery system.  It is one of the largest in California, and the largest physician governed PPO in the U.S..

In these senior management positions, Rob was involved in all areas of Manager Care and delivery, including, marketing, product development, finance and political issues.  This experience allows Rob to better evaluate his own personal medical journey, as well as other protocols.